Situated in the heart of a thriving neighborhood on the right bank of the Yessil River, the Sine Tempore Shopping Centre is a great place to people-watch.
Sine Tempore, known locally as TsUM — which is pronounced “zoom” and is a Russian acronym for Central Department Store which this location was during Soviet times — is one of the oldest modern shopping centers in the city having opened its doors in a slightly different form in 1978. It’s a real neighbourhood shopping center where you can find both international brand names and small, locally-owned outlets. Among the brand names you’re likely to find at this 90-store complex are Benetton, Mont Blanc, and Bally’s. But you’ll also find local shoe repair shops, a dry cleaners and even a sewing shop. There’s also a drug store, a local beauty salon and a children’s centre.